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Next, you should offer useful information. Your visitors will get hooked if you provide information that will help them achieve their goals. Offer your expert advice and teach them how they can solve their problems.

Customize your postcard size. This is a great way to make your postcard unique and eye-catching. The oversized postcards give you more space for writing. There is more room of creativity. So, if you have budget to create and manage oversized postcards then you should go for it.

You can also make the most of the sidebar. It could contain a link to a survey on your fan’s opinions about developments regarding your company’s updates and may be new product launch. You can also use the custom Facebook FanPage page design in a way so that you can send electronic newsletters once they subscribe to the page. To gain maximum visibility, post on your FB page regularly – something new but informative that adds value to your fans.