It’s easy, fun and natural to write conversationally to qualified web prospects you want to attract. However, don’t be fooled by this light hearted approach. It’s still business as usual and your casual writing must still convince people to buy. Become too familiar in your writing style and you risk the perception of being a little too carefree and friendly for some prospective customers. Gain their trust and confidence as you deploy your sales techniques and you are well on the way to making a sale.
Here’s an exercise to end excessive boasting, wordy sentences and huge paragraphs of text that customers don’t want to read. Write the content for your new or updated web page. Next, count the number of words on the page. Let’s pretend that to publish the page on our website, each word costs ,000. Multiply the number of words times ,000 each. Hmmm.the total cost is an expensive proposition for any size business.
The last but not least, postcards are no doubt very easy to create. You don’t need to spend too much effort, money and time. You can simply use images from web, template of postcard from the web and write any attractive line according to your product and service business. The smaller postcard used by many marketers, if you have a good budget then you can choose larger size of postcards because they can attract more customers. Always use bright neon colors for your postcards.
You will do better business if you give people relevant information instead of tricking them into visiting your website, as this will not help you to sell anything, even though it will increase traffic to your website.
For those that plan to retire, savings will not get you there. Passive or residual income, wealth generation, and appreciating assets, represent you best opportunities to achieve your financial goals. So, how does the average person do it? Since cash goes down in value, use cash to own and/or manage appreciating assets. For many years the push was real estate. People where commonly able to leverage their cash to purchase real estate that can be flipped for more cash, or rented for cash flow. Today’s market has everyone on edge. 25% of mortgages are upside down. Can money be made in real estate today? Of course. It’s just a bit tougher than in years past. Plus it takes a higher cash investment then it used to and carries much more risk.
If you’ve been in business for decades, give yourself permission to start fresh. Imagine that you are starting from scratch. Do you love the name of your firm? Are you thrilled with your logo? Are you certain your brand matches the target buyers you want to attract? By taking a fresh look at your business, you’ll discover new keys for telling a successful story.
Pain, meaning: eliminating undesirable things in their life, physical discomfort, embarrassment, illness or even mental discomfort, poverty or boredom.