You should know that there are only two major factors that you should consider before making a brochure. You should first determine these two before printing out tons of copies of these materials.
4,) Equipment – The equipment necessary, matters on the type of video you are doing. If you plan to tape yourself, or an event then you will need to have a web cam or a cam-corder. If you want a video of still pictures then neither of these are necessary. Even with the still pictures I would recommend putting your voice, narrating your video. You can get a quality microphone that attaches to your computer.
There are so many brochure templates that you can use but how will you know if you have the right brochure design? How will you know if you are writing the right articles? How will you know if the contents of the brochure pages are enough?
Your tip booklet to their shoppers with each purchase. The store you pick should attract your targeted audience. The store could have something free to giveaway to attract shoppers and you could have your web site ad in the tip booklet.
Postcards such be more than just entertaining, they need to have a substantial offer. Bait your clients with a real tempting offer and reel them in Think of something big, a gift check or a free service. It may be costly, but it should be the kind of services that makes them want more.
Bank on your titles. One of your main goals in distributing your articles is to increase their chances of being opened and read. This can easily be done by making sure that the titles you use for your articles are attention-grabbing and truly compelling. Nobody will take a second look at your content if your titles are lousy and poorly written as people will automatically think that you got nothing valuable to share.
Don’t close a sale in your postcard printing- this is a mistake that most beginners do with their postcards. Most of them sell their primary product and service business with just a four by six postcards. The problem here is that post cards are too small in giving or sending out details and information and pitching in a sales talk. The main idea here is to use your cards to create curiosity and not to sell your products and services. Again, keep in mind to only use your cards in stirring curiosity and not to sell.
Focus your marketing on generating bigger business from existing clients. You already know they are your demographic, what you need to do is to prod them to deepen their relationship with you. Build on the foundation of trust and loyalty and let them value your business, products and services better.